In the fast-changing world of cryptocurrency, Marathon Digital Holdings, or simply MARA, has made a name for itself as one of the biggest Bitcoin miners out there. But this company isn’t just mining Bitcoin, it’s also buying and holding it like it’s gold.
MARA is a U.S.-based public company that runs large data centers filled with powerful machines built to mine Bitcoin. These machines solve complicated problems to keep the Bitcoin network running, and in return, they earn Bitcoin.
Why Is MARA Holding Onto Its Bitcoin?
While many crypto mining companies are selling their Bitcoin to cover daily costs, MARA is taking a different path. Not only are they mining Bitcoin, but they’re also buying more from the market, and holding on to it for the long haul.
MARA believes Bitcoin’s value will keep going up in the future. The company sees it as “digital gold,” something valuable and worth saving. By building a large stash of Bitcoin, MARA hopes to strengthen its financial position for the years ahead.
How Much Bitcoin Does MARA Have?
In 2024 and 2025, many miners had to sell their Bitcoin because of rising energy costs and financial pressures. But not MARA, they continued to stack more coins, focusing on long-term gains.
By mid-2025, MARA had collected over 17,000 Bitcoin, which is now worth more than $2 billion. That puts them among the top corporate holders of Bitcoin worldwide, just behind big names like MicroStrategy and Tesla.
If Bitcoin’s price crashes, MARA’s investment could take a big hit. But if the market keeps going up, the company could see huge rewards.
“We don’t just believe in the technology, we believe Bitcoin will become the core of the future financial system,” MARA CEO Fred Thiel said.
MARA’s strategy shows how Bitcoin is starting to play a new role in business. It’s no longer just for traders or tech geeks. it’s becoming a real tool for corporate finance. And when big companies like MARA treat Bitcoin seriously, it sends a clear message to Wall Street: Bitcoin is here to stay.