Robert Kiyosaki, the renowned author of one of the best-selling finance self-help books of all time “Rich Dad Poor Dad” (1997) urges people to invest in Bitcoin, the most famous cryptocurrency. 

Posting on X, he said it’s the “easiest time in history to become rich”, by investing in Bitcoin. 

A constant critic of fiat currency, Kiyosaki frequently cites Bitcoin, gold, and silver as critical tools for preserving wealth in times of economic instability. 

He posted on X on Sunday, “Why everyone is not buying and holding Bitcoin is beyond me.” 

A Volatile Yet Expanding Asset?

At the time he posted on X, Bitcoin was trading around $109,600, recovering from a short-lived dip sparked by trade tensions. 

The volatility followed a statement from former President Donald Trump, who initially threatened a 50% tariff on European Union imports before walking back the timeline. 

The move steadied both equity markets and cryptocurrency prices.

Kiyosaki, however, remains firmly bullish. He went on to write, “Sure Bitcoin goes up and down. But so does real life.” 

“Even 0.01 of a Bitcoin is going to be priceless in two years and maybe make you very rich.”

The Other Side of the Rich Dad Empire

While Kiyosaki is a financial advisor, successful entrepreneur and mentor, he is not without financial turbulence. His seminars have faced scrutiny from customer protection agencies and media outlets.

In 2010, the Florida Attorney General accused Kiyosaki’s company of deceptive trade practices over the  consumer complaints. 

In Crewe v. Rich Dad Education, LLC (2012), plaintiffs alleged that Kiyosaki’s company engaged in deceptive marketing practices through a series of progressively expensive seminars. 

Meanwhile, Rich Global, LLC, the company associated with Kiyosaki, filed for bankruptcy in 2012.