OpenSea Acquires Rally to Launch Mobile-First Web3 Trading Platform
OpenSea Goes Mobile with Its Acquisition of Rally, Aiming to Unify NFT and Token Trading While Expanding into DeFi, Perpetuals, and AI-Driven Tools.
Leading Web3 marketplace OpenSea has acquired Rally, a mobile-focused token trading platform, in a move aimed at developing a mobile-first experience for NFTs and digital asset trading.
The acquisition points in the direction of OpenSea’s broader strategy to evolve into what it calls an “onchain everything app.”
OpenSea said in a post on X:
“Buckle up. The future of NFT and token trading fits in your pocket.”
Rally’s co-founders, Chris Maddern and Christine Hall, will join OpenSea’s leadership team as part of the deal.
Maddern will take on the role of Chief Technology Officer, where he will lead the company’s mobile and token trading initiatives.
As per Rally’s social media post, OpenSea users can expect to see the first iteration of the new mobile experience later this year.
From NFT Marketplace to Onchain Powerhouse
The acquisition marks a clear pivot for OpenSea as it moves beyond being a purely NFT marketplace to a more comprehensive Web3 trading platform.
Maddern says the team is working on building a product that helps grow the onchain economy for creators, collectors, and traders.
He emphasized that fungible tokens should complement, not compete with, NFTs.
OpenSea’s future roadmap includes integrating decentralized finance (DeFi) features such as perpetual futures contracts (“perps”) into a mobile-friendly interface.
“Mobile is where people spend their time, and OpenSea is now getting serious about meeting them there.” Maddern said.
In addition to mobile, OpenSea is also exploring the use of artificial intelligence to enhance user safety and simplify crypto trading for newcomers.
However, Maddern did not provide further details on how AI will be integrated into the platform.
With the NFT market maturing and user behavior increasingly shifting toward mobile, OpenSea’s latest move signals a new chapter for the platform as it seeks to dominate not just the NFT space, but the broader onchain economy.